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Toad&Co makes some of the coziest flannels I've ever worn - and they're often on sale for under $40

Sep 11, 2019, 20:39 IST

Amir Ismael/Business Insider
Amir Ismael/Business InsiderSoft, cozy, and vibrant in color (despite being organic), Toad&Co's Flannagan shirts will help pull you through to the imminent drear of winter.

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  • Toad&Co's Flannagan shirts are soft, comfortable, and just about all I need to get over the transition from summer to fall.
  • The cotton flannel shirts are 100% organic from start to finish and Oeko-Tex 100-certified.
  • They're also affordable (hovering around $60 at full price) and often on sale for up to 60% off on Backcountry.

Ready or not, fall hath reared its chilled breath in the northern hemisphere. Time to put the board shorts and boats to bed and break out the socks, shoes, and soon enough, the shovels. Yeah, I'm not too thrilled either. But we can also wave goodbye to mosquito bites and sunburns, and then there's the electric-blanket comfort of flannel, and time to "Netflix and chill," whatever that means.

But back to the flannel. There are plenty of great brands out there, and there's no shortage of those with decades upon decades of heritage. While Toad&Co is by no means the new kid in town (the brand got its start in a Colorado garage in the early '90s), it offers soft, comfortable, and (Oeko-Tex 100-certified) organic cotton at a steal.

A year in, here's how it's held up

Amazon
AmazonAnd here's the unadulterated shirt, in case the presence of yours truly and the yellow brick wall behind me was too much of a contaminant.

I received this shirt from the brand a little under a year ago, and I wore it all fall, winter, and spring, until it was time to break out the linen shirts. It suffered through countless washes in both my cheap-as-hell, garment-shredding washer and drier (no, really, they've killed many a shirt), and as I wear it today, there's not a loose thread, button, or stitch upon it. Come to think of it, Insider Picks should probably test all of our clothing that we consider for review in that utterly compassionless contraption.

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Final thoughts

If you're not donning suit and tie to work, and you're existing somewhere north of, say, the Tropic of Cancer, there's a good chance you'll be needing something along the lines of a flannel shirt at some point in the coming months, and then again the following year, and likely the one after that (and I'd put down good money that this shirt will see them all). Death, taxes, and winter are all inevitable facts of life outside the tropics. Alas, we might as well reach for the good stuff, and while it's on sale, no doubt.

Shop Toad&Co's Flannagan Shirts (on sale) on Backcountry starting at $34.97

Shop more Toad&Co on Amazon

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

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