Tinder Social is now in India and it is going to change the way you meet new people
Jul 21, 2016, 19:26 IST
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Tinder, the world’s most popular dating app just launched a new feature in India that could possibly change the way people in the country go on dates.
The company launched Tinder Social in India, apart from introducing it in Canada, New Zealand, UK, USA and Australia and as the name suggests- the new feature lets users the ability to create entire groups of people, meet new people, plan activities and then hang out together.
The idea is not so much to encourage group dates, as it is to encourage group hangouts. And, if you think about it- it actually makes a lot of sense in the real world, where you’re more likely to make a new connection with a group of friends or when meeting people who have the same hobbies and interests as you.
Tinder Social was first launched in Australia when the company was doing a test run and since then it has been used to organise pub crawls, make plans for concerts and the company hopes that the same is replicated in India.
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“We’re excited to bring Tinder Social to India – this feature offers a simple, fun way for our users to continue seeking new experiences and forging meaningful connections,” said Taru Kapoor, Head, India for Tinder.
To use Tinder Social one needs to update their existing Tinder app and then ‘unlock’ the feature. Users have the option to turn this feature on or off.
Once done, users can add 1-3 friends to the group, assuming the friends have also opted for Tinder Social. Then, any member from the group can assign a status to the group, which can be selected from a wide variety of options, including ‘Comedy Night’ or ‘Attending Concert’.
Additionally, Tinder Social also allows the option for two groups combining together if the group members from both the groups swipe right. This’ll combine the two groups and its members can chat with each other until noon the following day.
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At a given time, one user can be part of only one group. The creator of the group also has the option to end the group by clicking on the ‘End Group’ option.
To sum up, it’ll definitely be interesting to see how India, which is Tinder’s fifth largest market responds to its newest offering-Tinder Social.