Tinder had a meltdown on Twitter over a Vanity Fair article

Earlier this month, Vanity Fair published a article entitled, "Tinder and the Dawn of the 'Dating Apocalypse'" - and Tinder's PR team reacted to it on Twitter as if it was, indeed, the end of the world.

Written by Nancy Jo Sales, the Vanity Fair piece takes a hard look at how technology and apps, like Tinder, have changed the dating game.

She uses interviews with several, Tinder-using millennials around the country to support her story. You should give it a read.

Now, the dating app's PR team has called out Vanity Fair and Sales in a firestorm of over 30 tweets. 

It all started on Tuesday, when Sales tweeted a statistic about Tinder users from a GlobalWebIndex Survey claiming that 30% of Tinder users are married.

It's worth mentioning that this statistic did not appear in Sales' Vanity Fair piece. 

Here's that tweet.  

 Tinder responded, alleging that the GlobalWebIndex data is incorrect. 

This prompted a stream of tweets from Tinder, like this one directed at Vanity Fair.

Tinder then proceeded to call out Sales and Vanity Fair for the lack of "data" in the piece. 

"It doesn't seem like you're interested in facts," Tinder tweeted. 

Apparently, Tinder doesn't believe Sales' interviews provided enough information to support her piece. 

They also called her our for not reaching out before publishing the article. 

 Here's how Sales responded to that tweet. 

They continued to tweet about the Sales' piece.

Meanwhile, those tuning into Twitter were loving that this digital showdown was reminiscent of another time Sales was yelled at by the subject of one of her Vanity Fair pieces.

In 2010, Sales published a piece entitled "The Suspects Wore Louboutins" about group of teenagers in Hollywood who robbed the homes of celebrities like Lindsay Lohan and Paris Hilton. The piece served as inspiration both the 2013 films "The Bling Ring" and the television show "Pretty Wild."

Alexis Neiers, the subject of the 2010 Vanity Fair piece, infamously called Sales and, through tears, told Sales she was "disappointed" in the story. 

Meanwhile, Tinder posted a series of tweets about the kinds of positive connections they believe the app is all about. 

Here's an example. 

 Tinder called the piece "one-sided" and "biased."

 

Sales seems unfazed by the Twitter attack. 

Since Tinder started tweeting about her piece, she has been retweeting all the positive responses she's gotten from people around the world who disagree with Tinder. 

On Wednesday, Tinder released an official statement about the tweets, the New York Times reported. 

While reading the recent Vanity Fair article about today's dating culture, we were saddened to see that the article didn't touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.

Tinder's twitter tirade seems to be over for now. Tech Insider has reached out to Tinder for comment, and we'll update if we hear back. 

For now, here's the latest from Tinder's Twitter.