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Timex Is Thinking About Releasing A More Consumer-Friendly Smartwatch Next Year

Oct 30, 2014, 23:13 IST

TimexA photo of the Timex Classic Round watch

Timex is thinking about releasing a new smartwatch focused on a more mainstream consumer audience in 2015, Timex told Business Insider.

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The watch wouldn't focus on fitness and running statistics like the company's current line of Iron Man watches.

Rather, this watch would be geared towards all consumers - not just athletes - and would probably need to tether to your smartphone to carry out most of its tasks.

This would be different than the company's Ironman One GPS+ watch, which has its own 3G radio inside for sending short messages without a phone.

Timex said it's looking at a product like this, which would more closely resemble its line of standard analog watches, for its 2015 roadmap. The company couldn't comment on a more specific time frame, however.

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Timex hinted that this watch would be smaller and thinner than its fitness watches, saying that products like the Ironman One GPS+ are thicker because they has so many sensors packed inside for measuring certain statistics.

It's important to note that this isn't a confirmation that Timex will launch a new smartwatch next year - just some strong evidence that makes it seem likely.

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