Times Internet invests in personal assistant app Haptik

Haptik Inc, the makers of chat-based personal assistant service available on Android & iOS, have announced a raised strategic alliance and fundraising from Times Internet. As per the announcement, the funds will be used for product development, improving artificial intelligence capabilities and business operations.

Haptik will also try to make use of Times Internet’s reach of over 150 million engaged users, so that the service can be offered to a wider audience.

Using Haptik, users can get their daily tasks done by chatting with assistants, which can ease tasks like online shopping, travel bookings, food delivery, restaurant reservations, and best mobile plan recharges.

“We started Haptik so that consumers could get the most out of their phones, without the huge learning curve of navigating hundreds of different apps. Ordering food or checking into a flight should be as easy as asking for it, and that’s what Haptik can do,” said Aakrit Vaish, CEO of Haptik. “With Times Internet as a partner, we’re excited to offer what we’ve built over the last two years to millions of consumers across India.”

Talking of Haptik, Gautam Sinha, CEO of Times Internet, said, “Haptik is a magical experience for consumers, and it’s part of a growing global trend towards chat-based commerce. They have great affinity amongst their current users, and we hope to help them continue to innovate on the service, while expanding their userbase.”

Within the last year, Haptik has grown multifold, and now processes over half a million requests monthly, out of which 25% are completed using artificial intelligence.

Its fulfillment partners include Flipkart, Cleartrip, Via.com, Urbanclap, Dineout, etc.