AP
Meanwhile, it's clear there are plenty of consumers who like the larger screen, especially on devices like Samsung's Galaxy S III phone and Galaxy Note II phablet.
On today's earnings call, CEO
"The iPhone 5 screen offers a new four-inch retina display," Cook said. "It also provides a larger screen without sacrificing one-handed use. We put a lot of thought into screen sizes and we think we picked the right one."
There was a big rumor last weekend that Apple had plans to make a bigger iPhone with a 4.8-inch screen. It looks like Cook just shot that rumor down. For now.