+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Tim Cook Just Gave Apple Retail Employees The Best Compliment Ever

Feb 12, 2013, 23:14 IST

Photo by Kevork Djansezian/Getty ImagesApple CEO Tim Cook just gave Apple's retail employees a healthy dose of praise at the Goldman Sachs Technology and Internet conference.

Advertisement

In touting how there's no better place to discover, explore, and learn about Apple products than in the retail store, he gave a nice shout-out to the people who make it possible.

"Our team members there are the most amazing, awesome, incredible people on earth," Cook said. "It's the best retail experience. It's a retail experience where you walk in and you instantly realize this store is not here for the purpose of selling, it's here for the purpose of serving."

For example, the Genius Bar is there to help you get more out of your Apple product, Cook says.

"I'm not even sure store is the right word anymore," Cook said. "They are the face of Apple for almost all of our customers."

Advertisement

Of Apple's 43,000 U.S. employees, 30,000 work at its retail stores.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article