- Over 6 million videos disappeared from TikTok over rule violations in India.
- The Bytedance-owned short video sharing platform is facing heat from the Indian government over its handling of data from Indian users.
- But Bytedance seems to have no plans of backing down with plans to invest $1 billion in India over the next three years and setting up a data centre locally to allay government concerns.
This isn’t the first time that the Bytedance-owned enterprise has been called into question over content hosted on its platform. Earlier this year, TikTok was pulled off Google Play Store and the iOS App Store after a local Indian court implemented a ban on its video for ‘encouraging pornography’.
The app is under threat of facing another ban with the Indian government sending TikTok and its sister mobile app, Helo, a notice over their data collection, storage and sharing practices of Indian users last week.
But Bytedance has no plans to giving into the pressure. Over the weekend, the Chinese mobile app publisher announced that it has plans to invest $1 billion in India over the next three years with the first $100 million going towards setting up a local data center in the country.
TikTok or TikTok users to blame
TikTok has regulations in place to keep a check on the content that’s being uploaded to the platform. But its burgeoning popularity in the country with over 200 million downloads has led users to be more daring on the platform.
However, just because regulations are in place doesn’t mean that everyone is making the time to read through the material.
Sachin Sharma, the director of sales at Tiktok, said that the company is currently working on strengthening its monitoring to try and ensure that content violating the platform's community standards, is not released on the platform to begin with.
See also:
TikTok and Helo are accused of unlawful activities in India triggering talks of a possible ban
TikTok is spending $100 million to protect its biggest market
TikTok users in India are even breaking the law in a bid to go viral
A fresh wave of bad news haunts TikTok