This Zuckerberg-backed Indian Learning App is now a Harvard case study

Byju Raveendran’s journey, from teaching a few friends in a classroom to building India’s largest education technology company, is now a Harvard Business School case study, focusing on how brand BYJU’S is changing the way children learn across grades.

This education-startup was one of the first few investments done by the Chan-Zuckerberg initiative who made a strategic investment in the company last year. Another Indian start-up that has recently become a Harvard Business School case study is Paytm.
Titled as “BYJU’S The Learning App,” this case study will be available for teaching purposes within and outside Harvard. Authored by John Jong-Hyun Kim, a Senior Lecturer at Harvard Business School, and Rachna Tahilyani, Associate Director, Harvard Business School India Research Center, the case studies the growth of the app, its impact on students and how this K-12 app can be used by students globally.

A resident of a small village in Kerala, Byju Raveendran started BYJU’S with a vision to make children fall in love with learning and redefine the way India learns. The case study discusses how the learning app has used technology as an enabler and the unique combination of content, media and technology to create a learning app for students across the globe. With technology as an enabler, the company focuses on developing learning programs that will cater to the unique learning requirements of every student in India and abroad. This further encourages the emerging start-up to innovate and build learning programs to revolutionize education and create a whole new segment of self-paced learners globally.
Currently, BYJU’S learning app has 8 million downloads and 400,000 annual paid subscribers. Introducing new innovations in the field of learning, brand BYJU’S is continuously working towards creating global learning products that will make better learning accessible for students everywhere.