This US-based firm will go on a hiring spree, collaborate with IT integration firms in India. This is what it’s planning

Unity Technologies, which is the go to firm for Virtual Reality (VR) across the globe, is eyeing India like never before.

The San Francisco-based firm wants to tap the Indian market and collaborate with domestic IT integration firms to build VR/AR platforms.

Unity Technologies owns one of the biggest licensed game engines in the world used by developers to create game like Deus Ex: The Fall, Assassin's Creed: Identity, Temple Run Trilogy, etc.

"People in automobile and manufacturing have raised a demand for interactive and immersive platforms for their customers and internal work. This high-fidelity visualization cannot be achieved with 3D design tools. Therefore, we are consorting with IT integration firms that are building up augmented and virtual reality practises," Quentin Staes-Polet, Director South Asia/ANZ, Unity Technologies, told ET.

As per Unity Technologies, 70% of the world's VR work in done on Unity engines.

It has also collaborated with SP Jain institute to open a centre of excellence to leverage their gaming platform among students. This move will be followed by other such engagements with Indian institutes.

"India's gaming landscape has dramatically changed. With the influx of Chinese smartphone players in India and the cost of mobile phones going down drastically over the years, more Indians have access to these games," said Rhodes.