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Sure, it looks like a good burger - but can this franchise chain take on the burger giants?
New York City based casual burger chain Bareburger has been named one of five winners of the 2015 Hot Concept Awards by Nation's Restaurant News.
The full-service chain caters to the health-conscious crowd, using organic ingredients and offering more healthy and exotic alternatives - elk, duck, and wild boar burgers are all options, as well as a myriad of vegan choices.
Bareburger's first location opened in 2009 in Queens, and they've now grown to 27 locations nationwide, with a further nine US locations planned to open this fall including a massive 5,000 square foot multilevel restaurant in Midtown NYC.
The chain also has locations in Canada, Japan, and the United Arab Emirates.
I headed to their Chelsea location to see if Bareburger has what it takes to tackle the ever-crowded burger industry and bring something new with its elevated ingredients.