This travel company specializes in planning over-the-top trips, including a million-dollar honeymoon
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In the Know Experiences is a travel company that focuses on providing young and savvy travelers with once-in-a-lifetime experiences based on their personal interests. Each trip is based on the traveler's personal passions, whether they be food, art, sports, shopping, or design.
Those who love watches can be taken on personalized tours of high-end watch factories, while art lovers can be paired with curators for private tours and events.
Founders Lia Batkin and Seth Kaplan were inspired to start the company in 2007, when they took a trip to Argentina and found that the recommendations they found through research or from friends were completely disappointing.
"Affluent travelers are looking for experiences that can make them connoisseurs in areas they're interested in," Batkin told Business Insider.
They've also planned a honeymoon that they say ended up costing more than $1 million, during which the lucky couple were surprised with luxurious experiences in Paris, New York, Orlando, the Bahamas, and London.
The couple was treated to a greeting of one million roses, a personalized dress from a famous bridal designer, a private shopping experience, gifts from Disney cast members in Orlando, and a fireworks presentation in the Bahamas.
