+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

This terrifying short film shows how overwhelming the world could become with 'augmented reality'

May 20, 2016, 00:59 IST

Vimeo/Keiichi Matsuda

Advertisement

When companies like Microsoft and the mysterious Magic Leap present their visions for augmented reality, it is like dreams coming true. But on the internet, dreams have a funny way of becoming nightmares - ad-filled, overwhelming nightmares.

Designer and filmmaker Keiichi Matsuda has created a short film that shows an alternative vision of what augmented reality might do to our world. He describes "Hyper-Reality" as "a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media."

It shows how ads and other media might make our new reality a digital version of New York's Time Square.

Here is the film, which was surfaced by Gizmodo:

Advertisement

NOW WATCH: The defense attorneys from 'Making a Murderer' respond to criticism from Steven Avery's new lawyer

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article