Good morning, AdLand. Here's what you need to know today:
Dick's Sporting Goods made a slow moving ad that captures some of the magic of
Campbell Ewald might be winning the Cadillac account from Fallon. The shop used to do Chevrolet's
Pret A Manger picked Walrus, a small new york shop, to handle its U.S. marketing efforts. The UK-based chain uses in-house creative, called Balloon Dog, to do its overseas marketing.
According to Kantar Media, ad spending went up by 3 percent in 2012.
The New York Times takes a look at Lowe's new weather-focused ad campaign by BBDO.
Peter Mertz joined LA's Zambezi as the director of digital. He was formerly in charge of digital at TBWA and Elastic.
Previously on Business Insider Advertising:
- New Mad Men Season 6 Poster Contains At Least 7 Plot Clues
- Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A Lookalike Brand
- Old Spice's New Spokesman Is A 'Wolfdog'
- Esther Dyson Is Working On A Plan To Make Spam Very, Very Expensive For Advertisers
- Is Interpublic's Stock Price Signaling That It's a Takeover Target (Again)?