This startup CEO crowdfunded £2 million after targeting just £750,000 - here's his top 3 tips for raising money

Pavegen, a smart flooring startup whose tiles generate energy when people walk over them, recently closed a £2 million ($3.1 million) crowdfunding round - 275% more than the £750,000 ($1.1 million) the company originally hoped to raise.

Over 1,500 investors gave money to the 6-year-old company during its campaign on Crowdcube, including the CEO of global property giant Jones Lang LaSalle and Lord Howard Leigh, the co-founder of Cavendish Corporate Finance.

Pavegen has already installed its energy-generating flooring in London Mayor Boris Johnson's office in City Hall; the favelas of Brazil; the Champs Elysees; and Federation Square in Melbourne. It will soon install its tiles outside the White House.

29-year-old founder Laurence Kemball-Cook told Business Insider: "Each tile generate up to 7 watts of power. If you have 20 tiles around a street light, that light will be powered all night long. It needs to be in a high footfall area, it has to have a footstep on average every 10 seconds."

Given that Pavegen smashed its funding target, we asked Kemball-Cook what his top tips are for crowdfunding. Here's what he said:

Set up a 'mission control'

Keep up your profile

'Seed' the round

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