They're calling it the Brazuca. It has an orange, green, and blue pattern that swirls around the entire ball.
This Vine from Adidas shows how the ball has changed from 1970 to 2014. It's a cool piece of animation, and it gives you an idea of how the design has gotten progressively more colorful and busy.
It's not necessarily a bad thing, although there is something charming about the simple '70s-era ball:
A little different from 30 years ago:
