We've become so used to seeing ads on every page of the internet that we might not even notice them any more. In fact, there are so many advertisements that seeing a web page without them actually looks a little strange.
Take this example from financial services from Wedbush Securities, which tested a Google search with and without an ad blocker.
Here's what Google looks like for those who don't use a service to block ads.
Now, take a look at a Google page for the same search, this time with an ad blocker turned on.
While most people realize the first couple of listings on Google on ads, and that the sidebar on search results is full of ads as well, it's stunning to see how much white space is on the screen when you remove the advertisements completely.
Google makes the vast majority of its money from