This show is launching on Instagram - in 15-second episodes

@shieldfive / Instagram

A still from "Shield 5," the first original series on Instagram.

While the series will be released in 28 15-second-long episodes, according to Deadline Hollywood, Business Insider has learned that the show is not officially affiliated with Instagram in any way. 

The new series, which comes from director Anthony Wilcox, debuted on February 1 and will continue over the next month with one episode everyday. 

The show stars Christian Cooke (from "Love, Rosie"), Elliot Gleave (also known as the musician Example), Kieran O'Brien (from "Goal!"), and Wallis Day (from "Hollyoaks"). 

The first two episodes are available to watch already, accompanied by a photo. Each video has hundreds of comments and likes. 

Every episode is labelled with the number followed by the title, such as "HOME," and a small description.