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Mike Roberts, former global president of McDonald's, and Mike Donahue, former chief of global communications, teamed up with organic food entrepreneur Stephen Sidwell three years ago to launch the healthy chain.
The restaurant, which serves chef-inspired meals designed with affordability and nutrition in mind, began in California and now has 17 locations nationwide with plans for expansion. IEvery item clocks in at under 600 calories.
Appetizing gluten-free items are available, and even the organic produce is sourced locally when possible.
I headed to the new New York City location to see this future of "fresh casual" for myself.