This regional soda could take over the United States thanks to its wildly loyal fans
CheerwineAfter a century as a Southern icon, the Internet is helping one soda go national.
Cheerwine is a soft-drink icon in parts of the South - it's a beverage that is synonymous with Carolina and irreplaceable in the minds of the beverage's many fans.
However, finding a bottle of the cherry cola is nearly impossible in other regions, a fact that causes major problems for Cheerwine devotees.
"You have to understand that Cheerwine has a huge cult following," Cheerwine's vice president for marketing, Tom Barbitta, told the New York Times in 2011, "and the people who love it are fanatics. One of them described it to me as 'adult crack.'"
Cheerwine was launched in 1917, in Salisbury, North Carolina by general store owner L. D. Peeler.
In the 99 years since its inception, the soda has stayed in the family. Today, L.D. Peeler's great-grandson Cliff Ritchie the CEO and president of Cheerwine's parent company, Carolina Beverage Corporation.
"Cheerwine's reach extends far beyond the traditional distribution channels - many people order Cheerwine online and customers have been bringing Cheerwine to their shelves on their own from New York to California and many stops in between," Joy Ritchie, Cheerwine's head of marketing, told Business Insider.
Of course, Cheerwine lovers say that they don't love the beverage because of its North Carolina roots (or at least, not purely for its Carolina roots).
Cheerwine
"People not from the south may not understand the draw of Cheerwine, but there is nothing else like it, and we've tried it all," reads one five-star Amazon review from a customer who moved from North Carolina to Arizona and could no longer find Cheerwine. "It's not just cherry soda; it's how it's made, the taste of the water, the smells in the air that all flavor the ingredients in a way that can not be reproduced."
According to the company, it's these loyal fans that have helped Cheerwine grow beyond its dedicated Carolina market.
Cheerwine will likely never be as big as Pepsi or Coca-Cola (though the company has teamed up with Pepsi in certain markets to bottle and distribute the beverage).
However, in an era when consumers are increasingly turning away from soda, a loyal customer base is something many of the biggest names in the soft drinks business lack - even if many of these customers have to shop online if they want to get their Cheerwine fix.