This week, we're in Southern California covering WSJD Live.
It's the fancy tech conference News Corporation hopes will make people forget about the All Things D conferences it used to throw, before the All Things D staff walked out the door last year to start a new company, Re/Code.
These things can be big money-makers for media companies. Tickets cost $5,000 a piece.
Why in the world would someone pay that much?
We're going to have a more comprehensive answer to that question up later this week, but for now, take a look at the photo below.
In the photo, there are three men standing up amid a cluster of dinner tables. They are having a casual conversation.
On the left, there's Ron Conway - a famous venture capitalist from Silicon Valley.
On the right, there's Apple CEO Tim Cook.
In the middle, there is some guy.
People pay $5,000 for tickets to this conference in hopes of being that "some guy."
Heck, Conway - himself a hard guy to get a meeting with - was probably tickled to get a few minutes with Cook.
Apple is famously closed-off from the rest of the industry.
Nicholas Carlson
Silicon Valley startup investor Ron Conway gets in Tim Cook's earhole at WSJD Live
A number of people got that chance last night, actually.
Here's another photo of "some guy" talking to Tim Cook.
You can't tell from the photo, but the conversation lasted a good five to ten minutes. It was one of several Cook patiently had with attendees.
Nicholas Carlson