Hollis Johnson
Investors are pouring serious amounts of green into Sweetgreen - but is the food worth it?
Washington, DC-based salad chain Sweetgreen is one of the leaders of the growing farm-to-table fast-food movement.
With the company's marketing espousing sustainability, local suppliers, and healthy menu items, the chain has captured the imagination of health-conscious urbanites who are wary of what they eat.
And it seems the chain has captured the attention of investors as well, raking in $35 million in funding for 2015.
And even with the recent deletion of sriracha sauce and bacon from the menu, and a rather Byzantine rewards program, its popularity perseveres.
I've heard stories of the famous lines stretching outside the New York City Sweetgreen locations, so I had to find out for myself if this chain deserves its organic cult status.