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This online broker is reinventing the way people invest

Oct 19, 2015, 20:00 IST

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iStockLove beer and want to invest in it? There's a motif for that.

If you're frustrated with your investments, you're not alone.

Wall Street doesn't make it easy. You may find yourself limited to individual stocks or packaged funds that miss the mark and are overrun with fees. You dedicate endless hours to research, carefully crafting your strategy around your insights; but constant roadblocks prevent you from acting on them.

But a company called Motif Investing is disrupting the status quo and changing the way you can invest your money.

Taking Wall Street by storm, this online broker has captured a lot of attention, boasting an impressive board and lining up investors that include Goldman Sachs and J.P. Morgan.

The online broker lets you translate your insights into investments at a low cost. It's taking a new approach to traditional investing with an intelligent, intuitive platform built around its customers and the way they think. In other words, Motif finally lets you invest in your insights. It's the future of trading in a way that works for you.

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But what does that mean? How can a broker be tailored specifically to you?

Motif focuses on why and how you put your money into the markets. Its mission is to give you complete control and customization, so you have the opportunity to invest in the way you think, work, and see the world.

You can invest in anything. Look around you: There are thousands of trading opportunities you may be overlooking because brokers haven't provided an easy, idea-based platform for turning those ideas into investments. And that's the core of Motif Investing's entire business. 

Worried about rising interest rates? There's a motif for that. Take advantage of fluctuating interest rates with the Rising Interest Rates motif. Looking to get in on a hot trend like connected cars? Motif lets you capitalize on your intuition without endless hours of research by easily selecting the Connected Car basket of stocks.

The online broker gives you access to more than 150,000 insights reflecting unique industry trends, trading strategies, and personal values. You're now able to put your money into concepts like Wearable Tech, Cybersecurity, and Battling Cancer with a single click.

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The low cost makes things easier, too. You shouldn't be charged excessively for putting your ideas to work. In investing, there are few things worse than drowning in fees. Motif comes in aggressively here, as well: You can trade a basket of up to 30 stocks based on trends for $9.95 total commission (33 cents per stock). 

The company's flagship product, the Motif, is your own customizable basket of up to 30 individual stocks or ETFs, based on a theme and intelligently weighted, which you can buy in one click. You have direct ownership and control in customizing your motif. Don't like something in your basket? Go ahead and change it.

Motif has redefined investing by tailoring it to its customers. And the returns haven't been too shabby, either. With combined average annual returns of 16.3% since creation for the firm's equity-based motif portfolios1, the online broker is disrupting traditional investing, maybe for good.

Although it's difficult to predict which way the markets may move, one thing is certain. Motif believes that in the future, investing will empower you to act on the insights you trust the most: your own.

Learn how Motif Investing is disrupting the status quo and changing the way you can invest your money.

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This information is created by Motif Investing, Inc. (member SIPC) and provided for informational purposes only and is not a solicitation or a recommendation that any particular investor should purchase or sell any particular security. Motif does not assess the suitability, risk tolerance, or the potential value of any particular investment. You are responsible for understanding the risks involved with investing in securities and for all investment decisions you make.$9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions. Other fees may apply.

1Average annual return based on averaging the returns of 113 equity motifs from January 1, 2012 through July 31, 2015 and rounded to the nearest tenth of a percent. This data is based on past performance and is for illustrative purposes only. The results depicted are not intended to be representative of actual results or performance an investor should expect to achieve. The return is calculated by annualizing returns for each individual motif and then equally averaging them across motifs. The calculation includes 113 professionally built stock-based motifs from their creation date through July 31, 2015, and excludes recently created motifs asset allocation and customized motifs. The return calculation does take into consideration rebalancing of securities within each motif according to a motif's rebalancing schedule. These returns do not include transaction fees, commissions, or other charges, or dividends.

 This post is sponsored by Motif Investing 

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