<p>Apple announced its <a href="http://www.businessinsider.com/apple-earnings-q2">first quarterly decline in revenue</a> since 2003 on Tuesday. For 13 years, Apple posted an amazing streak of record revenue every quarter.</p><p>But on Tuesday, when its press release went out, it had to change its tune:&#xa0;</p><p><div><blockquote class="twitter-tweet" lang="en"><p>A word is missing from Apple's press release title today. <a href="https://t.co/fv2Niabgd0">pic.twitter.com/fv2Niabgd0</a></p>- Benjamin Mayo  (@bzamayo) <a href="https://twitter.com/mims/statuses/725062816802181121">April 26, 2016</a></blockquote><script async="" src="//platform.twitter.com/widgets.js" charset="utf-8"></script></div></p><p class="embed-spacer">&#xa0;</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/podride-bicycle-car-2016-4">A Swedish man invented a bicycle that looks like a car</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FrZDd1MjE6Ft6X8TiQtXDkkGInZ0XKKi" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'FrZDd1MjE6Ft6X8TiQtXDkkGInZ0XKKi',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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BusinessInsider

This one key word was missing from Apple's earnings press release for the first time in years

Apple announced its first quarterly decline in revenue since 2003 on Tuesday. For 13 years, Apple posted an amazing streak of record revenue every quarter.But on Tuesday, when its press release went out, it had to change its tune:&#xa0;A word is missing from Apple's press release title today. pic.twitter.com/fv2Niabgd0- Benjamin Mayo (@bzamayo) April 26, 2016&#xa0; NOW WATCH: A Swedish man invented a bicycle that looks like a car if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'FrZDd1MjE6Ft6X8TiQtXDkkGInZ0XKKi',{ autoplay: 'false' }); }); Please enable Javascript to watch this video (function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }());

Apple announced its first quarterly decline in revenue since 2003 on Tuesday. For 13 years, Apple posted an amazing streak of record revenue every quarter.

This one key word was missing from Apple's earnings press release for the first time in years

Kif Leswing

NOW WATCH: A Swedish man invented a bicycle that looks like a car

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