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This Old Spice Super Bowl Spot Will Only Air In Alaska Because It's The Wolf Capital Of The World

Christina Austin   

This Old Spice Super Bowl Spot Will Only Air In Alaska Because It's The Wolf Capital Of The World
Advertising1 min read

Procter & Gamble and its ad agency for Old Spice, Wieden + Kennedy, have a new media strategy they're using for an Old Spice Super Bowl spot.

Like similar ads for Old Milwaukee and Dundler Mifflin (yes, it's a real paper company spun off the TV show), this one is only airing on YouTube and in one specific region, before most likely before going national.

The Juneau, Alaska-only spot shows a man who enters a dinner party with two wolves perched on his shoulders. He leaves the party — along with the wolves — in show-stopper fashion by driving away with a hot woman in a sleek car, through the windows.

Why is this only airing in Alaska? Because it's the wolf capital of the world, of course.

Check out the ad here:

The rest of the country will see a male-narrated spot with a man who plays poker with hawks circling his head.

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