This New York City restaurant spends more than $60,000 on its Christmas decorations each year
The otherwise quiet restaurant and bar is a spectacle during the holidays. Thousands of sparkling ornaments, icicles, lights, and dolls dangle above customers as they sip spiked hot apple cider and mulled wine.
Business Insider spoke to restaurant manager Suhal Uddin to get the scoop behind Rolf's tradition of over-the-top Christmas decorations. He estimated that there are about 15,000 ornaments and 100,000 lights hung up inside. It all costs the restaurant between $60,000 and $65,000 each year.
We had to check out the decorations for ourselves.