Megan Feeney for Business Insider
The retailer has enjoyed 47 quarters of same-store sales growth.
Kroger has opened a new concept store near its headquarters in Cincinnati, Ohio. The location - the company's second largest ever - includes everything from gourmet food to clothing and housewares.
Wal-Mart and Target are struggling to revamp their grocery businesses, making Kroger's new store is a big potential threat.
Kroger is also expected to surpass Whole Foods Market within two years and become the nation's top seller of organic and natural food, according to a recent report by JPMorgan Chase.
A tipster sent us photos of the new Kroger.