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This little-known website sells generic versions of big-name kitchen gadgets and small appliances for as low as $4

Feb 15, 2019, 02:30 IST

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.

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ToBox
ToBox

  • The unbranded kitchen appliances and tools offered at online retailer ToBox are made by the same manufacturers behind your favorite name brands but are sold at half the price.
  • ToBox passes on the savings of no middlemen, buyers, or importers directly to its customers, who can pick up $4 small kitchen essentials and other affordable cookware.
  • It just launched in 2018 but is sure to become a fierce competitor to Amazon as shoppers search for options that give more bang for their buck.

If you cook at all, you've probably bought more than a few kitchen tools on Amazon. We've personally found that Amazon's large selection of familiar, highly-rated brands and affordable products can help us meal prep and cook more efficiently.

We're obviously Amazon fans, but it turns out there is actually a world outside of the site. When we hear there are hidden pockets of the internet that offer even better prices for well-made kitchen tools or appliances, we're definitely intrigued.

ToBox is a new kitchenware site that launched in early 2018 and offers small appliances, bakeware, cutlery, kitchen tools, tableware, and organization products for up to 50% off traditional prices.

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By working directly with original design manufacturers (ODMs), which directly control the design and ownership of all products, ToBox is able to let customers stock up on small kitchen essentials like vegetable peelers for $5, or buy specialty appliances like multi-use panini presses that look and function like the name brand version but cost 30% less.

Like Brandless, the online retailer that sells snacks, cooking ingredients, household essentials, and personal care products for $3, ToBox prioritizes value and transparency over branding. I may be extremely brand loyal for certain types of products, but sometimes all I need is a no-frills piece of kitchenware and would rather not waste time comparing five slightly different models of the same thing. A good-looking toaster with just the right features and browning settings will do fine for me. As long as it's durable and does its job well, I'm happy to sacrifice a logo or brand name if it means I don't have to spend as much money.

I tried a few of ToBox's products, including a handy mango slicer, the aforementioned retro-inspired toaster, and a vegetable peeler, to make sure that the company could live up to its promises of quality, and it definitely passed the test. All the appliances and tools were simple and sturdy, and performed their duties as expected. I find it difficult to wax poetic about a vegetable peeler and would probably have the same things to say whether it was $5 or $10, so if I'm going to buy a good one, it might as well be the $5 one from ToBox.

When I can save a few extra dollars on every kitchen tool I'm just going to toss in my drawer and not think about twice, it means I'll have more to spend on the bigger priority purchases in my life, like a comfortable pair of shoes. If you have a similar attitude towards shopping for your kitchen, ToBox is a quality alternative to big box retailers. It offers free shipping on orders over $19, free 30-day returns, and a 100% lifetime satisfaction guarantee.

Below, we've rounded up some of the best kitchen products you can get for less at ToBox.

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You can also shop all kitchenware and tools at ToBox here

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.

A six-piece silicone utensil set consisting of a spoon, ladle, slotted turner, strainer, spaghetti server, and spatula

6-Piece Silicone Utensil Set, $8, available at ToBox

A digital air fryer that helps you make healthier fried foods

3.8-Qt. Digital Air Fryer, $84, available at ToBox

Herb scissors that make ingredient prep more efficient

Stainless Steel 5-Blade Herb Scissors, $5, available at ToBox

A digital food scale to provide accurate measurements as you cook and bake

Digital Kitchen Scale, $11, available at ToBox

A mini rice cooker for quick meals

4-Cup Mini Rice Cooker, $21, available at ToBox

An electric wine opener that can open up to 40 bottles on a single charge

Electric Wine Opener Set w/ Preserver, $38, available at ToBox

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