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This is what you gift an Apple fan...

Gaurav SangwaniNov 23, 2016, 19:12 IST

Apple's approach to consumer products is not quite the same as most companies who operate in the same space. This differentiation hues each element of their brand interactions with consumers, from retail experience to product design to marketing and PR.

We can argue all day on ‘Why Apple’ or ‘Why not Apple’. Our debate most probably won’t leave any effect on Apple addicts. If they want Apple, they want Apple.

Here’s what you can gift them: