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This is the most beautifully designed TV we've ever seen

Clinton NguyenJul 18, 2016, 20:54 IST

Ronan & Erwan Bouroullec

Even though TV screens have changed radically from CRTs to plasma screens to flat-screen LEDs, the need for mass market appeal made their designs remarkably uniform - flat screens have just gotten flatter over time.

But last fall, Samsung unveiled a typography-inspired TV, beautifully crafted to look like a serif "I." It's been available in Europe since 2015, and now it's finally coming to the US. You can pre-order the TV from Samsung or the Museum of Modern Art's web store for $1499. The Serif TV is expected to ship on August 6.

Designed by French brothers Ronan & Erwan Bouroullec, the TV is built to be an elegant statement piece alongside being a reasonably sized TV. Take a closer look below:

Drake Baer contributed to an earlier version of this story.