Thomson Reuters
White nationalists carry torches on the grounds of the University of Virginia, on the eve of a planned Unite The Right rally in Charlottesville, Virginia.
But one company, Tiki Brand, is speaking out after white nationalists used its tiki torches at the event Friday night.
"Tiki Brand is not associated in any way with the events that took place in Charlottesville and are deeply saddened and disappointed," the company said in a statement posted to its Facebook page Saturday. "We do not support their message or the use of our products in this way. Our products are designed to enhance backyard gatherings and to help family and friends connect with each other at home in their yard."
More than 5,000 Facebook users shared Tiki Brand's message, and most of the comments on the post appeared to be positive.
"Thank you for having more spine than many of our elected officials," wrote one Facebook user.
Another commented: "You guys have more courage and class than our president. Thank You."
The Detroit Red Wings, a National Hockey League team, also denounced the rally after protesters used a logo that looked strikingly similar to the team's own logo.
Members of a group from Michigan called the Detroit Right Wings altered the hockey team's logo to include Nazi imagery, CNN reports.
The hockey team posted a message to Facebook in response that said: "The Detroit Red Wings vehemently disagree with and are not associated in any way with the event taking place today in Charlottesville, Virginia. The Red Wings believe that hockey is for everyone and we celebrate the diversity of our fan base and our nation. We are exploring every possible legal action as it pertains to the misuse of our logo in this disturbing demonstration."