This is how you shop on Flipkart, Amazon, and Snapdeal during Christmas Sale

Christmas planning and celebrations are in full swing and India seems to be celebrating the year-end discounts that most e-commerce companies are giving before the festive season ends with the year.

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Technological enhancements and introduction of mobile wallets have facilitated the mobile shopping experience making it the new favorite amongst shoppers who are leaning towards buying online instead of visiting the decked-up malls just out the sheer convenience of delivery at home.

The known e-tailers in India are trying to introduce the concept of US shopping festivals. According to Google Trends, the interest for Black Friday is rising every year in the country.

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Black Friday is the day following Thanksgiving Day and marks the beginning of the Christmas shopping season on November 25, 2016. Cyber Monday is a shopping festival created by marketing companies to boost online shopping in 2005 which was on November 28 this year.

In India, Black Friday and Cyber Monday deals are focused on gadget and fashion categories as they are the most popular. According to reports, almost 50% of sale are that of gadgets.

With everything from Macs, One Plus to TVs and gadgets, consumers in India too don’t want to miss the deals.

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A Criteo analysis of 1.5 million transactions made during peak shopping time, during the year end of 2015 (17th Nov- 31st Dec 2015) showed very interesting insights into how consumers buy online.

• Online traffic to key retailers’ websites increased much earlier, as of mid-November 2015
• Before the Christmas week, an average visitor uplift was seen of 42 percent, which generated a sales uplift of 32 percent
• It was analyzed that 40 percent shoppers browsed major e-commerce sites through their mobile phones
• 36 percent of buyers browsed retailers’ websites with a different device before making a final purchase