This is how you can boost your digital marketing game

Keeping track of fields that are constantly changing, like digital marketing, media, and ecommerce, can be difficult; it's one thing to follow the trends, it's another to get ahead of them.

Some of the current predictions for marketing and ecommerce include: Big data and personalization will shape the consumer and reader experience; branded content will dominate the online market; 80% of a brand's future revenue will come from just 20% of existing customers. And with marketing having changed more in the last five years than in the last century, these are just the beginning.

Given all of this change, it's challenging for any company to prioritize for the year ahead and identify the right mix of strategies and tactics to deliver lift in key metrics across email, onsite, mobile, and social.

How will you create a competitive advantage in 2016?

On October 19-20, Sailthru will host Lift 2015, its annual digital marketing and insights summit at the Brooklyn Museum in New York. The conference gives digital marketers the opportunity to network with their peers from ecommerce and digital publishing, and learn the latest strategies to lift customer lifetime value and customer retention while reducing churn.

Key speakers include:

• Shar VanBoskirk, VP, Principal Analyst, Forrester Research.
• David Raab, author of "The Marketing Performance Measurement Toolkit."
• Brian Vellmure, CRM thought leader, Innovantage.
• Vivek Shah, CEO, Ziff Davis.
• Laura Holliday, CMO, Zola.
• Hicham Ratnani, COO/CFO and co-founder, Frank & Oak.
• Dana Hork, director of membership, Jet.

Lift is one of the most exclusive and effective summits of the year. Registration is limited to just 200 marketers and it's nearly sold out, but Business Insider readers can receive an exclusive 50% off their ticket with the code INSIDER50 upon registration.

Ben Roberts, an attendee from last year's event, says, "I've been to lots of conferences - IRCE, eTail, MarketingSherpa - and the content from Sailthru's Lift conference is on a completely different level."

Don't miss the opportunity to learn how to focus your customer experience to drive retention, understand the testing strategies that retention-focused marketers are prioritizing, and gain access to expert analysts and thought leaders.

Find out more about Lift 2015.

This post is sponsored by Sailthru.

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