Consumers today are faced with change like never before - most of it driven by an abundance of choice and technology. Ford's fifth-annual Trend Report explores some of these developments including the "tech spiral," the perhaps unintended consequences of having technology make life more convenient and efficient.
In this video, Sheryl Connelly, Global Consumer Trends and Futuring at Ford Motor Company, discusses the effect of this tech spiral, and what Ford is doing to stay ahead of the always-changing consumer landscape. Watch to learn more.
This post is sponsored by Ford.