Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

This is how Ford is staying ahead of the latest technology

Sponsor PostFeb 9, 2017, 23:30 IST

Consumers today are faced with change like never before - most of it driven by an abundance of choice and technology. Ford's fifth-annual Trend Report explores some of these developments including the "tech spiral," the perhaps unintended consequences of having technology make life more convenient and efficient.

In this video, Sheryl Connelly, Global Consumer Trends and Futuring at Ford Motor Company, discusses the effect of this tech spiral, and what Ford is doing to stay ahead of the always-changing consumer landscape. Watch to learn more.

Click here to learn more about the Tech Spiral and the other trends featured in the 2017 "Looking Further with Ford" report.

This post is sponsored by Ford.