LUMA Partners
Meanwhile, media companies' earnings reports revealed a continued softening of the $70 billion TV ad market as big marketers increasingly shift more and more of their budgets to digital
If you want to get a handle on what's happening with TV and the state of the digital video market, investment bank LUMA Partners' CEO Terence Kawaja delivered another of his epic presentations at VidCon last month on exactly that.
The deck covers:
- The rise and rise of new players in the digital video market
- Traditional TV versus digital video players
- The new economics of TV
- And the increasing M&A activity in the video market
Commentary on the slides is courtesy of LUMA Partners' CEO Terence Kawaja, with light editing from Lara O'Reilly.