LUMA Partners
The investment bank's presentation explains the convergence of the ad tech and martech industries.
After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.
This year it covers LUMA's views on the market, five industry trends - including the rise of artificial intelligence - and the future of the ecosystem with a specific focus on digital marketing.
The investment bank has allowed Business Insider to publish its annual presentation, again.
This year you can expect to learn a lot about the convergence of the ad tech (marketing) and martech (technology) industries through a lot of M&A activity.