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This Infiniti Flagship Sedan Could Make Tons Of Cash In China

Benjamin Zhang   

This Infiniti Flagship Sedan Could Make Tons Of Cash In China
Transportation2 min read

Infiniti is investing big in China. With sales up 130% this year, China is already the luxury automaker's second-largest market after the US.

A big engine is essential for American muscle-car enthusiasts, and automakers who cater to that crowd know this. The Chinese luxury-car buyer is equally enamored by a large back seat. And Infiniti has taken this to heart.

Since its debut in China last year, the brand's flagship Q70 sedan has been available solely in a long-wheelbase version, priced at about $68,000. "Long wheelbase" simply means that the car has been stretched a bit, to add space in the back seat and to equip the vehicle for limousine lite duty.

Infiniti might be struggling to define itself - or redefine itself - in the US, where it's supposed to be going up against luxury sedans from Mercedes, BMW, Lexus, Audi, and, to a lesser degree, Cadillac and Acura. The whole long-wheelbase thing isn't as important in the US, however, where affluent drivers prefer to drive themselves. If they want more room, they buy a high-end SUV.

China is obviously a different story, and it's to Infiniti's competitive credit that it's successfully established itself there. Its long-wheelbase cars are important to the carmaker's ongoing strategy in China. The bottom line is that variant could help Infiniti makes a lot of money in the Middle Kingdom.

The current Q70 (formerly known as the M37/56 - Infiniti recently revamped their naming scheme) has been around since 2009 and was growing a bit long in the tooth. So for 2015, Infiniti has given the model a refresh, a common practice in the auto industry that's one notch below a full redesign.

In the U.S., the Q70 will be available in both long- and short-wheelbase models, along with the choice of a V6 or V8. Like the smaller Q50, the Q70 looks to offer great bang for the buck. With a starting price just under $50,000 for the short-wheelbase V6 and just over $51,000 for the base Q70L, there are few flagship sedans on the market that can rival the Infiniti in value.

Recently, I sampled a couple variations of Infiniti's updated Q70/Q70L around the winding country roads of southern New York.

Here's how it went:

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