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This incredibly useful new ASOS app feature uses a photo to save you money - and help you look your most stylish

Katie Canales   

This incredibly useful new ASOS app feature uses a photo to save you money - and help you look your most stylish
Entertainment1 min read

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Francois Durand/Getty Images

The best part of UK-based online retailer ASOS is that it sells pieces that look like high fashion, but with a very low pricetag.

Now, with Style Match, a new feature in its iOS and Android app, ASOS is making it a lot easier to put together the outfit of your dreams. (It was previously available to users in the UK.)

The feature allows users to search the ASOS database of roughly 85,000 products by uploading a reference photo to the app. So basically if you're perusing Instagram and find an image of a coat that costs thousands, you can skirt the outfit FOMO and search ASOS for a less expensive version, instead.

A firm believer in both saving money and staying on the forefront of fashion, I tried it out, and found it to be very useful. In fact, it gets a coveted place in my iPhone's "Shopping" folder.

Here's what you need to know about ASOS Style Match:

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