+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

This Hilarious Slide Perfectly Demonstrates Corporate America's Venezuela Strategy

May 1, 2014, 20:06 IST

Emerging market economies offer fantastic growth opportunities for multinational corporation.

Advertisement

But conducting business in these markets comes with all sorts of risk. They tend to experience high inflation rates and volatile currency swings.

In February, Venezuela undertook a massive currency devaluation that instantly wreaked havoc for companies doing business in the country. In Q1, Coca-Cola took a $247 million charge because of Venezuela's bolivar.

Most of the companies that dodged this were probably quietly celebrating.

The executives at Church & Dwight - the owner Arm & Hammer, OxiClean and Trojan - celebrated quite vocally during the CAGNY Conference earlier this year.

Advertisement

"I wanna talk about our entry strategy into Venezuela," teased Matt Farrell, Church & Dwight's CFO. "Come on! We're not doing it! What're you stupid?!"

"I'm writing a letter to the president of Venezuela to thank him for all of the pain and suffering and distraction he's causing all of my major competitors," he said.

Farrell said that Church & Dwight would not be going into Venezuela in his lifetime.

Here's the blunt slide Farrell used to communicate his sentiment.

Church & Dwight

Advertisement
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article