But an ordinary couple based in the US got to enjoy the extravagant experience of a private jet worth £16 million for free.
Married business partners Gilbert Ott, 29, and Laura Burns, 28, used vouchers that they downloaded for free to score a complimentary ride in a Cessna Citation X jet from Boston's Logan International Airport to Washington DC's Dulles International Airport on March 2.
"As luck would have it, a web ad (one of the few I've ever clicked) showed a $500 [£350] promo code. I thought, why not?" Ott told Business Insider over email. "Same thing happened again two months later for my wife, this time with $1000 [£700]. I believe it was intended to be for people who pay to become members, but it certainly didn't work that way for us!"
The frequent fliers - who are behind the money-saving air mile site God Save the Points - booked the flight on the JetSmarter app, a service that enables users to book private jets for hire. Remarkably, neither Ott nor Burns had to sign up to become a member to redeem the vouchers.
The 80-minute flight would have cost $1,320 (around £930); the couple had accrued $1,427 (£1,000) in vouchers, which they put toward the experience, according to an invoice Ott sent to Business Insider.
Try not to get jealous as you look at photos from their private jet ride below.