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This Ford exec spends all her time thinking about the future

Mar 26, 2016, 05:12 IST

Ford

Everyone in business wants to know what's going to happen in the future, and for some time now Ford has been investing in futurism, an evolving academic and professional discipline.

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The need for this was particularly evident after the Business Insider Transportation team in New York spent a few days at the New York Auto Show, asking everyone to predict was will happen in 2016 - and beyond. The car business these days is all about change: automakers becoming "mobility providers," electric cars potentially displacing gas-powered vehicles, even autos driving themselves. Heck, even Apple may get in on the action.

For nearly a decade, Sheryl Connelly has been Ford's manager of global consumer trends and futuring. "In this role, she tracks global consumer trends to aid in the discussion of long-term planning and strategy across the entire company, including design, product development, and corporate strategy," the auto giant says.

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