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This Couple Built An Awesome iPhone-Powered Stuffed Animal By Watching Old 'MythBusters' Videos

May 2, 2014, 06:43 IST

Business Insider/Julie BortUbooly's married co-founders CEO Carly Gloge and CTO Isaac Squires

In the heart of Boulder, Colo., is one of the cutest startups we've ever seen: Ubooly.

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Ubooly makes an iPhone-powered, interactive stuffed animal. The startup was founded in 2012 by husband/wife team CEO Carly Gloge, 30, and CTO Isaac Squires, 31.

This is a startup story that has it all: a free app that turns an iPhones/iPad into a kid's toy; educational scripts written by teachers and comic book writers; two successful Kickstarter campaigns; a well-known VC backer; and early success.

So far, the 2-year-old company has sold 40,000 units, and can be found in a bunch of big brand-name stores.

Best of all is this tidbit: Gloge and Squires knew nothing about making toys when they started. So they created the product by watching videos from the "MythBusters" television show.

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"We secretly took classes at night to learn how to sew," Gloge laughs. "And we watched 'MythBusters' videos on YouTube to learn how to cast silicone."

And the toy is amazing. It's the evolution of handing your kid an iPhone or iPad to play with.

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