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This Company Literally Built Its Culture Into Its Office

Apr 18, 2013, 02:08 IST

Daniel Goodman / Business InsiderWhen Animoto, the video slideshow creation app, decided to move into an old furniture warehouse in SoHo, they got a blank canvas.

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Animoto co-founder Brad Jefferson told Business Insider that the company saw the empty space as a great opportunity for some team building, literally.

They hired professional contractors to clear the space and set up a very basic floor plan, but that was it. From then on, it was about a company building their office, and with it, their office culture. And in the process something unique happened: they actually built an office that embodies their company's fun and quirky culture.

The result is an office that employees feel invested in.

Check out Animoto's office on Open Forum >>

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