Have you ever thought a comic book can teach you marketing? Well, that’s actually happening. ‘Building the Perfect Beast – What Really Happens in Brand Management’ by Neil George is the world’s first comic book that focuses on brand management.
The 150+-page book with more than 400 anime based illustrations captures the triumphs and the challenges of interns in the marketing and communications industry.
This book loaded with 10 typical protagonists from the world of brand marketing in a London based headquarter of a global consumer goods’ firm who celebrate the exciting life in the fast paced FMCG industry .
Here are a few shots from the comic book, which makes marketing simple and easy.