Hollis Johnson
Semsom, a Lebanese fast-casual chain with over 40 locations in Kuwait, Saudi Arabia, and Oman, has come to New York City this year with its first location in Greenwich Village.
Lebanese entrepreneur Christine Sfeir - who in 1998 opened Lebanon's first Dunkin Donuts franchise at age 22 and has grown it to a 30-store operation - started Semsom in 2008.
By 2011, the first franchise opened in Saudi Arabia, and Semsom quickly became the fastest-growing company in Lebanon.
And with two NYC locations planned to open soon, and an ambitious expansion goal by 2020, Semsom is poised to make waves in the fast-casual marketplace.
I decided to see for myself if Semsom has what it takes to tackle America's toughest restaurant market: NYC.