Business Insider / James Kosur
The chain was founded in 2007 in Bloomington, IL by Tom Jednorowicz, a former executive at Potbelly Sandwich Works and Einstein Bros. Bagels.
The burger chains with its Chipotle style menu of customizable choices quickly became a favorite among college students in the area, and rapidly expanded to a second location a few miles away in Normal, IL, the hometown of Illinois State University.