Getty/Carl Court
The iPhone X.
- Apple stopped releasing first weekend iPhone sales figures with the iPhone 7, making it hard to tell how the iPhone X, iPhone 8, and iPhone 8 Plus are selling.
- New analytics data suggests the iPhone X is outpacing the iPhone 8 and iPhone 8 Plus in adoption.
- The iPhone X costs $999/£999, while the iPhone 8 starts at $699/£699, and the iPhone 8 Plus starts at $799/799.
Apple hasn't released sales figures for the iPhone X, iPhone 8, or the iPhone 8 Plus, but a new chart shows the most expensive of the three is also the most popular.
Data from analytics firm Mixpanel shows that iPhone X adoption outpaced that of its cheaper cousins in late November. iPhone X adoption currently stands at 4.76%, ahead of the iPhone 8 Plus at 3.59% and the iPhone 8 at 2.78%.
Here's a chart comparing the three new Apple devices:
Mixpanel/Business Insider
This chart shows iPhone X adoption outpacing the iPhone 8 and the iPhone 8 Plus.
And here's a chart showing how all three phones compare to older iPhone models - it shows most people have phones that are older than the iPhone 7:
Mixpanel
Mixpanel's data doesn't show sales figures, but measures people picking up the new iPhones and using apps that are integrated with Mixpanel's software development kit.
It's still hard to tell how well the three new devices are selling compared to previous launches. Apple stopped announcing first weekend sales figures with the iPhone 7, because it said the number usually reflected supply rather than customer demand. Apple chief executive Tim Cook ducked iPhone X sales questions during the firm's third quarter call, when analysts asked about pre-orders for the device, saying only that demand was "very strong."
Collectively, it looks like the three devices are selling well and on track to overtake iPhone 7 Plus adoption over the next few months. But early rumours of iPhone X supply constraints may be putting people off buying in these early months, even if Apple is reportedly ramping up production in time for Christmas.