This CEO dropped out of Stanford, but secretly started his company in his old dorm. Now, he's raised $90 million to help companies challenge Amazon with better payments technology.

• Bolt is a San Francisco-based startup that helps businesses set up easy-to-use payment systems, similar to Amazon's.
• In fact, the company, which has raised $90 million, is looking to challenge Amazon by targeting businesses that offer customized products and services.
• The founder, Ryan Breslow, dropped out of Stanford, but lived on campus secretly while launching his startup.
• An analyst says Bolt offers a compelling product, but it faces an uphill challenge against a giant like Amazon.
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Ryan Breslow was a Stanford sophomore when he decided to embrace one of the university's famed traditions: he dropped out to launch his own company.

Well, he didn't totally give up the perks of Stanford life when he quit school five years ago. Breslow says that he continued to live secretly live in his old dorm room and even ate free meals on campus as he was starting Bolt, a payments startup that's looking to challenge Amazon.

Bolt on Tuesday said it has raised an additional $68 million in funding, its biggest round to date which pushes its total equity investment tally up to $90 million. The round was led by Activant Capital and Tribe Capital. The San Francisco-based company, which was co-founded by Eric Feldman, currently has more than 125 employees.

Challenging Amazon

Bolt's technology offers businesses a way to set up streamlined, faster payments system with easy-to-use check out process and features to guard against fraud. In other words - something similar to the systems that online retail giant Amazon uses.

In fact, "Amazon is a huge inspiration for us," Breslaw told Business Insider. "The problem is that if you're not Amazon, you wouldn't have the engineers to build this optimal buying experience for your shoppers...we're building that for everyone else. We envision a world in 10 years where everybody can have their own Amazon."

Bolt's technology is geared to companies with their own e-commerce sites, especially businesses that seeks to offer more custom products, such as furniture, mattresses or eyewear, he said. Shopping for such products are not always ideal on Amazon, he added.

"Amazon is going to win when it comes to commodity products," Breslaw said. But for businesses selling brand, non-generic products, Bolt offers a way to "level the playing field," he said,

"We're creating that easy experience wherever you shop," he said. "Because it is leveling the playing field, it is a challenge to Amazon in a way."

Uphill challenge

Analyst Tim Bajarin of Creative Strategies Inc. said Bolt aims to help retail businesses that typically struggle with clunky payment systems.

"Retail brands all have their own checkout procedures and too often people never complete the transaction if the procedure is complicated or they have to re-enter their data and payment method each time they buy something," he told Business Insider.

Many retailers "have been envious of Amazon's one click checkout procedure and have longed for something like Bolt that would simplify the process and make it easier to check out when buying a product or service," he added.

"It appears that Bolt could give them this kind of one click service and should be of interest to many retailers in the future," Bajarin said. But he also compared Bolt to other startups seeking to taking on Amazon.

It "will be an uphill battle," he said. "Amazon's global reach and logistical excellence makes it tough to compete against them and make any headway unless they are in a highly vertical segment that meets the needs of a very specific audience."

Dropping out

Breslaw became familiar with the need for easy-to-use payment systems early. As a middle schooler, he said he helped businesses set up their websites and "ended up being good at it." That exposed him to the need for easy-to-use payment systems.

"I was fascinated with payments and how money was handled," he said.

That interest continued after he entered Stanford. In 2014, he decided to drop to start his company. "I decided I was ultimately more passionate about that than school," he said.

But Breslaw still continued to live in his old dorm room for a quarter. He even got to eat free meals at a student dining hall because he became good friends with the chef "who didn't know I had dropped out."

He was able to stay on campus with the help of his former roommates, although he had to make sure not to be caught, he said.

"When the cleaners came, I made sure I wasn't there," he said.

Got a tip about Bolt or another tech company? Contact this reporter via email at bpimentel@businessinsider.com, message him on Twitter @benpimentel. You can also contact Business Insider securely via SecureDrop.