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This British Airways ad became the first Indian campaign to win the Hollywood A-list Awards

BI India BureauAug 11, 2016, 18:08 IST

The ‘Fuelled by Love’ campaign by British Airways just became the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood. It was created by SapientNitro, a part of Publicis.

The A-List Hollywood Awards is a one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.

The video has crossed over 1.8 million views on YouTube till now. It showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one elderly passenger.

Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie, Masaan, the British Airways “Fuelled by Love” film went live in February this year.

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